AVABITE

DESCRIPTION

Avabite is dedicated to promoting and providing healthy public food options, offering top-quality smoothies, salads, and coffees. Everyone desires to improve their quality of life by eating and living better. This can be achieved by maintaining a nutritious diet.

SCOPE

Brand identity, Brand guideline, Primary logo design, Print design, Social media design, Brand messaging

SOLUTION / RESULT

To stand out in the crowded market of healthy eating alternative restaurants in London, I connected with Avabite to launch a new brand and marketing materials that embody the brand’s values and personality with a simple, vibrant, and fun identity. Using the organic leaf element found in the logo design, I created characteristics using icons and unconventional shapes to grab the customer’s focus. Incorporating fun typography and vibrant hues enhances the brand’s cheerful and approachable image.

Utilising simple visual symbols, I designed a consistent brand image that playfully incorporated fruit, smoothie, and vegetable characters with exaggerated humour. I communicated the benefits of living a healthier lifestyle with simple and entertaining messages.

TOOLS

Adobe InDesign, Photoshop, Illustrator, Canva

PROJECT TIMELINE

16 Weeks

CONTACT

I appreciate you taking the time to review the work I showcased. If you are pleased with what you see, consider becoming a client and collaborating with me.